Ladbrokes partners with the Racing Post to debut paperless retail sportsbooks

The Ladbrokes Coral Group subsidiary of British land-based and online gaming giant, GVC Holdings, has announced that it has partnered with the Racing Post to premiere its first paperless high street retail locations in Ireland.

Irish innovation:

The sportsbetting firm used an official press release published by European Gaming Media and Events to explain that it has brought Racing Post Digital Betting Shop Displays to Ladbrokes-branded retail venues in the Irish cities of Galway and Dublin. It detailed that these advances list all of the runners and riders taking part in horse races across the British Isles and are accompanied by interactive touchscreens that feature side-by-side comparisons and inform aficionados about the most up-to-date betting odds.

Horseracing enlightenment:

Ladbrokes Coral stated that the new touchscreen units showcase ‘content that has wallpapered bookmakers for more than 20 years in a new interactive digital format’ and also feature around-the-clock ‘in-depth form on every horse race across the globe that day.’ For more casual horseracing fans, it declared that the innovations additionally offer ‘key Racing Post content including verdicts and the predictor.’

Important intelligence:

The bookmaker moreover revealed that the Racing Post Digital Betting Shop Displays were rolled out as part of last week’s busy Galway Summer Festival while the firm’s Head of Operations and Product, Philip Chubb, proclaimed that the sportsbetting units are now allowing punters to access vital and valuable information.

Chubb’s statement read…

“At Ladbrokes, we pride ourselves on our forward-thinking approach and we’re delighted to launch our first paperless shops. Launching them here in Galway during the summer festival and in Dublin has been a huge success. The screens look great and contain even more content than before.”

Digital dynamism:

For his part, Alan Pepperell from the Racing Post used the press release to describe his firm’s displays as featuring technology that is ‘second to none’ in order to offer punters ‘more content than ever before’. He asserted that this encompasses ‘full form, live odds and verdicts’ on horseracing meets taking place across the United Kingdom and Ireland that customers can access ‘at the touch of a button’ after being ‘armed with the best information to help make their selection’.

Pepperell gave the following statement…

“If you look at the general retail landscape, most high street stores are becoming more tech-driven and we know bookmakers are no different. Our newspaper and betting shop display has been a stable of bookmakers over the past 20 years and we are delighted to now be at the forefront of Ladbrokes’ digital transition.”